Cold-forging process: up to 80% harder, less prone to nicks and scratches.
this is all being shown like a super-precision watch ad.
Basically trying to show how durable these will be. If you're wearing your watch, you don't want it scratched the first time you wear it. (like my iPhone, which somehow got scratched with a case on it. How does that happen??)
diamond-like carbon layer added for space black model.
Each links bracelet made from more than 140 individual parts, Ive said
Milanese loop: made of mesh of steel coils like fabric.
That video's done now. Cook back up
Cook: Apple Watch - 38mm starts to $549. Ranges up to $1,049 depending on band. 42mm is only $50 more
Apple Watch Edition is something unbelievably unique and very special, Cook says
$549-$1049 for 38mm, $599 and up for 42mm
Cook: Also 38mm, 42mm, cases made from solid gold
On Apple Watch. So, again: starts at $549/$599. I totally guessed this right.
Cook: Beautiful custom designed bands, elegant clasps and buckles also made in solid gold
Cook: Limited quantities of Apple Watch Edition
Cook: Priced from $10,000
Apple Watch Edition: $10,000 starting price. Select retail stores. HOLY MOLY.
Cook: Apple Watch Edition is most beautifiul selection
April 10 preorders. And can try them at Apple Stores.
Cook: April 10. Preorders start. Can also see in Apple retail stores starting then.
Cook: Beautiful custom table where can see all the Apple Watches beautifully displayed. Retail staff can help you try them on.
Each Apple Store will have a custom table to try on Apple Watch models.
Cook: Apple Watch is available April 24. Available in many countries in the world
Available April 24, many countries.
Australia, Canada, China, France, Germany, Hong Kong, Japan, UK, US
Australia, Europe, Hong Kong - global launch.
Cook: we are incredibly excited about new family of products. new ad about Apple Watch
Ad has no talking. Just showing images of the watch
with the watch face changing, showing apps, showing different bands, finishes, etc
So, the Apple Watch could be $349 for you, or $549, or $800, or $1000, or $10,000. Many, many ways to go.
The Apple Watch Edition was rumored to be as high as $10K, but I'm still a little surprised that's where it starts
Cook: Thank you, thank you
Looks like steel Apple Watch will end up hitting $700 or more easily based on what band you pick.
Cook: This Apple Watch joins a line of products we are incredibly proud out, but we continue to push all of them forward