Williams: Apple has always believed amazing things can happen when you put technology in the hands of many
Williams: Brilliant and motivated research community out there. Can't wait to see what they do with it.
A big bellow for "open source" from one guy.
Cook: The iPhone continues to change so many things in our lives. Confident research will transform medical research
Cook: Next up, I'd like to talk about the Mac
There's an iPad on the slide on stage, FYI
Cook: This is the strongest Mac lineup we ever have had.
Ok, now I'm excited It's Mac time.
Cook: We continue to provide the very best experience for consumers. For every year for the past decade, the Mac has outgrown the industry
Cook: If look at notebooks, telling. Last year industry shrank (2%) while Mac grew 20%
Apple’s Mac business might not be as big -- as or a sexy -- as its mobile business, but it remains an important focus for Apple.
Intel released its mainstream 5th-gen Core i chips in January at CES, so they're starting to filter into shipping hardware now, such as Dell XPS 13.
Cook: The definition of portabilty has changed in the last several years, led by iPhone and iPad. So we challenged ourselves to take everything learned in designing iPhone and iPad and do something incredibly ambitious and bold
Cook is talking about learning from iPhone and iPad design for computers.
Cook: We challenged ourselves to reinvent the laptop. And we did
Okay, here we go. New MacBook time.
We're now seeing a video. Looks like a bubble floating across a display
That looks so incredibly thing
People behind us are saying "oh my god"
Like a wafer, wafer-thin Air. A paper Air.
Very slim looking, shallow keyboard, thinner bezel.
Cook walks on stage holding this
Cook: This is unbelievable. Can you even see it. I can't even feel it.
Is it just called "MacBook?"
It looks like an iPad with keyboard in Tim Cook's hand.
Phil Schiller, head of marketing, is taking the stage to talk about this
